in Mouth™ Spotlight?
Being responsible with power means acknowledging and being
accountable for the impact our actions have on others.
So, what are you doing about ethics today?
Here’s where we take aim at the worst, most irresponsible
creative campaigns we’ve seen.
often daily, we’re confronted, even assaulted,
by a film, article, media story or advertising campaign that
glorifies abusive, unethical, disrespectful, and even destructive
films definitely hogged first place. While the offenses
legion and too numerous to outline, two films
could not be overlooked: “Jackass: The Movie” and “Forty
Days & Forty Nights.” The former film for destructive
examples set and the latter for disappointing opportunities
squandered. (See reviews below.)
The following ratings legend reflects, in our opinion, an
absence or misuse of good ethical values and are attached
whenever applicable after each review:
to all. Destructive and abusive. STAY AWAY!!
Trash Zone. (Zero redemption or recycling value, even
Crossed or non-existent boundaries.
MESS! Puleeze go back to Frame #1 and start over!
us, but did we really see what we think we saw???
us, but did we really hear what we think we heard???
DANGER! Exposure could do real damage!
ask “want were you thinking” but we know
the answer: you weren’t!
though every year at review time we tell ourselves that
can’t get worse, we end up being so,
Our favorite commercial WORST was:
TV ad that featured a semi truck traveling down
a busy freeway while furniture, shoes, and assorted clothing
were thrown out of its rear doors into the path of oncoming
And we had simply had to give a dishonorable mention to:
Outpost.com for its Super Bowl commercials featuring animals
being shot out of a cannon.
It just boggles the mind, doesn’t it? But as
bad as they were, there were several films that absolutely
Our picks for worst cinema were:
“Jackass: The Movie.” This
terrifying glorification of destructive, abusive behavior,
combined with the lowest level of taste possible, capitalized
off the success of the TV series that resulted in tragic outcomes for a number
of teens emulating stunts depicted on air. Bottom line: this film raked in an
even bigger bonanza of profits off their loyal following.
Hey, you irresponsible folks (producers, actors and media critics alike): how
would you have liked it if one of your kids had ended up dead or in the hospital
because of this piece of garbage? Would you still have found the profits worthwhile?
Forty Days & Forty Nights.” This misbegotten film, while
featuring two of the most talented young actors today, Josh Hartnett & Shannyn
Sossamon, nevertheless set a new low for gross peer behavior and abusive,
boundaries between friends and co-workers.
or lack thereof, concerned with a vow of celibacy made
to try and break an addiction to sex, was
a stale variation on a tired cliché. But to make matters
worse, it missed countless opportunities to show any kind
of growth or maturation of our hero or his friends (if you
could call them that). Any kind of renewed strength of character
might have given it a fresh, light twist. But alas, no! While
Mr. Hartnett struggled to control his urges, he remained
stuck in a job surrounded by malicious, prying, ridiculing,
over-sexed co-workers and in an apartment with an asinine
roommate who crossed every conceivable boundary of privacy,
decency and respect. Apparently Mr. Harnett’s character
was completely clueless that he had CHOICES!
could have been a cute, endearing romantic comedy ended
a cheap “Porky-esque” road to bad taste
and adolescent jokes about masturbation and lack of control.
And now, for one more Dishonorable Mention:
Soup. This more recent TV campaign was based on an insulting,
deprecating concept depicting a “smarter,
grown-up-taste” person who knows how to buy the “right” soup
and instructs the “stupid, childish-taste” person
to grow up and “buy right.”
the latest versions, depicting a nagging, controlling mother
no apparent respect for appropriate boundaries
in her relationship with her daughter, tipped the scales
for us and sent us out the door screaming: “…you
have to be kidding!”
Progresso, couldn’t you have found a way to sell
your soup without insulting someone?
Since we are saddened and discouraged daily by the emphasis
the media places on outrageous, criminal and destructive
deeds, we dedicate our special Halo award to works of creative
effort that exemplify the highest levels of integrity,
respect and humanity.
And The Halo Award goes to…
Without question, one of last years films, “Finding
Forrester.” This exquisite film set the bar very
high for those who will follow with its sensitive, insightful,
strong and uncompromising look at respect for privacy,
boundaries, integrity, fairness, honesty and loyalty of
the highest caliber.
to “Finding Forrester, ” our
first Halo Award winner!
While we firmly support the right of each of us to express
our opinions and feelings, we also firmly believe that adults,
as well as media, press, and commercial organizations, have
a huge responsibility and enormous privilege to be accountable
for the messages they transmit, for the examples they set,
and for the resultant disasters they encourage.